24 Killer Press Release Secrets – Web Copywriting Course

24 Killer Press Release Secrets

• 1. Your press release should sound like news, not an ad.
• 2. You should only send your press release to the media related to the topic of your press release.
• 3. Keep your press release one page in length.
• 4. Your header, contact information and release date should be at the top of your press release.
• 5. Use short sentences and double space your lines.
• 6. Your header and first few sentences should grab the readers attention.
• 7. You should tell a story and mention your business, product or service in the body of the press release.
• 8. Proofread your press release many times. Look for grammar and spelling mistakes.
• 9. Write a press release about the new products or services you’re offering on your web site.
• 10. Create a press release about the results of an online survey or poll you have completed.
• 11. Submit a press release about a trade show or seminar you’re hosting.
• 12. Write a press release about no cost chat room classes you are teaching.
• 13. Create a press release about your opening of a new web site.
• 14. Submit a press release about an online award your business or web site has won.
• 15. Write a press release about a free e-zine you’re publishing.
• 16. Create a press release about online products or services you’re giving away.
• 17. Submit a press release about an online business association or club you’re starting.
• 18. Write a press release about a famous person that’s endorsing your business.
• 19. Create a press release about a joint venture you are doing with another business.
• 20. Submit a press release about a new book or e-book you wrote.
• 21. Write a press release about an expert who is speaking in your chat room.
• 22. Create a press release about a fundraising event you’re doing at your web site.
• 23. Submit a press release about a new contest or sweepstakes you’re having at your site.
• 24. Write a press release about major sponsorships you’re doing online.

For Web Copywriting course tips from the best online web copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

6 Payment Offers That Sell Like Crazy – Web Copywriting Course

6 Payment Offers That Sell Like Crazy

The way you structure your payment offers can increase your sales. I’m not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I’m taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell like your products or services like crazy:

• 1. Sample It
  Offer your customers a free sample or short version of your product or service. Your sample should give them only a few benefits of the full version. This will entice them to purchase the full version to get the total benefits.
• 2. Name Your Price
  Offer customers a choice of want they can pay for your product or service. List your original product and price then add another product with it for a little higher price. Your orders will increase buy letting the customers choose their price.
• 3. Free To Try
  Offer your customers a free trial of your product or service. You could offer the free trial for 5 to 30 days. This is showing them that you have confidence in your product or service and it will sell itself.
• 4. Give A Little Back
  Offer your customers a cash back rebate after they buy your product or service. I feel a good rebate would be a least 10% of their purchase price or higher. This will increase your sales and, like most of us, they will forget to turn in the rebate.
• 5. Pay Later
  Offer your customers the choice of being billed later for their purchase. Bill them in a few weeks or a month. This will stop you from losing customers who can’t afford to purchase your product or service at that time.
• 6. Little At A Time
  Offer your customers the option of paying you a little at a time for your product or service. You could divide up the purchase price into bi-weekly or monthly payments. You won’t lose customers that may not be able to pay the full amount at that time.