• 1. You’ll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content.
• 2. You’ll find out how to improve existing products or services. This will attract new customers to buy from your business.
• 3. You’ll find out which products or services your customers would like to see you sell in the future. This will increase your back end product sales.
• 4. You’ll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems.
• 5. You’ll find out how to improve your sales letters or ads. This will increase your sales, traffic or ezine subscribers.
• 6. You’ll find out what kind of articles or interviews they want to see in your free e-zine. This will raise your e-zine’s readership.
• 7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site.
• 8. You’ll find out what kind of non related products or services your customers would buy. This will help your business easily move into a different market.
• 9. You’ll find out how to better price your products. This will help you sell your products or services at at a price that will pull the most orders.
• 10. You’ll find out were your potential customers are hanging out. This will inform you where to market and promote your products.

For Web Copywriting course tips from the best online web copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.

How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.

There are many different types of limited time offers. Here are a few.

• Limited Time Price Offers For example, Order Now! While the price is still low. After Dec 23,1999 this price will go up to…
• Limited Time Discount Offers For example, Order before Midnight, Nov. 5,1999 and you will get 25% discount!
• Limited Time Free Bonus Offers For example, Order before April 2, 2000 and you’ll get a free bonus!
• Limited Time In Stock Offers For example, Order Now! While supplies last! After Oct. 31,1999 we can’t guarantee we will have any left in stock.

I’m not saying everyone will order the first time they see your ad. They may not be interested in your products or services. It depends on your ad and the person reading the ad. If they are interested, usually, limited time offers will make them buy now.

For Web Copywriting course tips from the best online web copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

• 1. Your press release should sound like news, not an ad.
• 2. You should only send your press release to the media related to the topic of your press release.
• 3. Keep your press release one page in length.
• 4. Your header, contact information and release date should be at the top of your press release.
• 5. Use short sentences and double space your lines.
• 6. Your header and first few sentences should grab the readers attention.
• 7. You should tell a story and mention your business, product or service in the body of the press release.
• 8. Proofread your press release many times. Look for grammar and spelling mistakes.
• 9. Write a press release about the new products or services you’re offering on your web site.
• 10. Create a press release about the results of an online survey or poll you have completed.
• 11. Submit a press release about a trade show or seminar you’re hosting.
• 12. Write a press release about no cost chat room classes you are teaching.
• 13. Create a press release about your opening of a new web site.
• 14. Submit a press release about an online award your business or web site has won.
• 15. Write a press release about a free e-zine you’re publishing.
• 16. Create a press release about online products or services you’re giving away.
• 17. Submit a press release about an online business association or club you’re starting.
• 18. Write a press release about a famous person that’s endorsing your business.
• 19. Create a press release about a joint venture you are doing with another business.
• 20. Submit a press release about a new book or e-book you wrote.
• 21. Write a press release about an expert who is speaking in your chat room.
• 22. Create a press release about a fundraising event you’re doing at your web site.
• 23. Submit a press release about a new contest or sweepstakes you’re having at your site.
• 24. Write a press release about major sponsorships you’re doing online.

For Web Copywriting course tips from the best online web copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

The way you structure your payment offers can increase your sales. I’m not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I’m taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell like your products or services like crazy:

• 1. Sample It
  Offer your customers a free sample or short version of your product or service. Your sample should give them only a few benefits of the full version. This will entice them to purchase the full version to get the total benefits.
• 2. Name Your Price
  Offer customers a choice of want they can pay for your product or service. List your original product and price then add another product with it for a little higher price. Your orders will increase buy letting the customers choose their price.
• 3. Free To Try
  Offer your customers a free trial of your product or service. You could offer the free trial for 5 to 30 days. This is showing them that you have confidence in your product or service and it will sell itself.
• 4. Give A Little Back
  Offer your customers a cash back rebate after they buy your product or service. I feel a good rebate would be a least 10% of their purchase price or higher. This will increase your sales and, like most of us, they will forget to turn in the rebate.
• 5. Pay Later
  Offer your customers the choice of being billed later for their purchase. Bill them in a few weeks or a month. This will stop you from losing customers who can’t afford to purchase your product or service at that time.
• 6. Little At A Time
  Offer your customers the option of paying you a little at a time for your product or service. You could divide up the purchase price into bi-weekly or monthly payments. You won’t lose customers that may not be able to pay the full amount at that time.

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don’t know how to write a press release. It’s important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:

• - your press release should sound like news, not an ad
• - you should only send your press release to the media related to the topic of your press release
• - keep your press release one page in length
• - your header, contact information and release date should be at the top of your press release
• - use short sentences and double space in between sentences
• - your header and first few sentences should capture the readers attention
• - you should tell a story and briefly mention your business, product or service in the body of the press release
• - proofread your press release many times. Look for grammar and spelling mistakes.

Another reason entrepreneurs ignore promoting their online business with press releases is because they don’t know what’s newsworthy. Here are 16 online business press release ideas:

• - new products or services you’re offering on your web site.
• - the results of an online survey or poll you’ve completed
• - a virtual trade show or seminar you’re hosting.
• - a free chat room class you’re teaching
• - your opening of a new web site
• - an online award your business or web site has won
• - a free e-mail newsletter you’re publishing
• - new online products or services you’re giving away
• - an online business association or club you’re starting
• - a famous person that’s endorsing your business
• - a major joint venture you’re doing with another business
• - a new book or e-book you wrote
• - an expert or celebrity who’s speaking in your chat room
• - a fundraising event you’re doing at your web site
• - a new contest or sweepstakes you’re having at your site
• - major sponsorships you’re doing online

You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.

For Web Copywriting course tips from the best online web copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

• The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader’s buying decision. Below are ten points to consider when typing text on your web site.
• 1. Easy To Read- You want to make it easy for your visitors to read your text. You don’t want to use a light colored text like yellow on a white background and you don’t want to use dark blue text on a black back- ground.
• 2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.
• 3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.
• 4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.
• 5. Sizing It Up- You don’t want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can’t read it, it’s too small.
• 6. Don’t Use All CAPS!- You don’t want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.
• 7. Font Properly- You want to use a text font that relates to the product or services your selling. You don’t want to use a comic type font when your selling business books.
• 8. Spacing Out- It’s important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.
• 9. I Need Sunglasses- Don’t use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers’ eyes to the point they just decide to leave your site.
• 10. Check The Readability- It’s important to check your spelling and grammar before you upload your web page. When writing an ad copy you’re allowed to break some of those grammar rules to get your point across.

For Web Copywriting course tips from the best online web copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

• 1. Give people a deadline to order. Tell people if they order by a certain date in the very near future they will get a discount or free bonuses. This will create an urgency so they don’t put off buying.
• 2. Offer people a money back guarantee. The longer the guarantee the more effective it will be. It could be a 30 day, 60 day, 1 year, or lifetime guarantee.
• 3. Offer a free on-site repair service for products you sell. This is convenient for people because they won’t have to send it away for repair and they won’t have to be without the product for a long period of time.
• 4. Publish testimonials on your ad copy. They will give your business credibility and you’ll gain peoples trust. It’s important to include the persons full name and location with the testimonial.
• 5. Give people free bonuses when they order your product or service. The free bonuses could be books, jewelry, reports, newsletters, etc.
• 6. Allow people to make money reselling the product or service. Tell people they can join your affiliate program, if they order. You could pay them per sale, per click, per referral, etc.
• 7. Offer free 24 hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc.
• 8. Provide free shipping with all orders. If you can’t afford it, you could offer free shipping on orders over a specific dollar amount.
• 9. Give away a free sample of your product. You will gain people’s trust when you allow them to try out a free sample of your product. If they like it they won’t hesitate buying it.
• 10. Offer a buy one get one free deal. If you sell more than one product this type of deal works great. People will feel they are getting more for their money and order quicker.

For Web Copywriting course tips from the best online web copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

• 1. Turn your ad copy into a story or article. Your visitors won’t be as hesitant to read your ad and will become more interested in your product.
• 2. Give visitors a freebie for filling out your online survey or they usually won’t. Surveys will give your business valuable intelligence for your business
• 3. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc.
• 4. Give your visitors tons of choices so they don’t get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.
• 5. Put yourself in your visitors shoes. Design your site for them, not for yourself. Create your product around your visitors not because you would buy it.
• 6. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.
• 7. Use your free bonuses to create an urgency for your visitors to buy. Only offer them for a limited time with your main product.
• 8. Offer your customers extra add-on products at the point of purchase. For example, if they are buying an electronic toy try to sell batteries with it.
• 9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site.
• 10. Add multiple profits to your web site. If you’re selling business books try to sell business services, courses and supplies too.

For Web Copywriting course tips from the best online web copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

• 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
• 2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
• 3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
• 4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
• 5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.
• 6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
• 7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
• 8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
• 9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.
• 10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

For Web Copywriting course tips from the best online web copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

• 1. Most people like surprises because it’s a change of pace from their routine. Tell your prospects that they’ll get a surprise free bonus for ordering.
• 2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc.
• 3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a privacy policy.
• 4. Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product.
• 5. Most people are curious about things that could affect their current lifestyle. You could use words like “Secret” or “Confidential” in your ad.
• 6. Most people want to invest in their future. Tell your prospects to “invest in your product” instead of “buy our product”.
• 7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like “New”, “Just Released”, etc.
• 8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them.
• 9. Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product.
• 10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which goals they’ll achieve by ordering your product.

For Web Copywriting course tips from the best online web copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.